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February 7, 2019 by changescapeweb Leave a Comment

Communication Conversation: Approaching College Essays

Those entering their senior year of high school should begin the process of college application essays. That one common application essay, approximately 650 words in length, is essential and can oftentimes prove difficult.

There are typically seven prompts to choose from, which are meant as guidelines to keep you from writing about how much you love your cat. If you were J.D. Salinger or Toni Morrison, you might be able to pull off that topic, but most young writers cannot. These prompts ideally will assist with establishing potentially who you might be as a citizen of the world. Topics typically focus on the future and how you will approach it – because you’ll be doing that on the college administrators’ turf, the campus.

For many, this is the first time they may have thought about such a question. Here’s how to approach this situation. The future has a lot to do with past accomplishments. Are you a tennis player, a voracious reader, a technical theater director? Each leads to possibly a different major –perhaps in sports management, English or engineering – so tell the administrators the way you lean. Remember, your answer doesn’t have to be permanent. Lots of students go to college undecided. Whatever you write, colleges simply want to see a glimpse of your human side. Empathy, according to many recent citations in major media, will be a keyword during your career because so far, robots and automation can’t provide that. It’s only human. So if you went to Guatemala or built a Habitat for Humanity house, what did you learn from it – the process, teamwork, perseverance and, most of all, the needs of the people living there?

Do not underestimate the human factor. I have some clients who, when I ask them about community service, say, “Oh, yes, I have that!” as if they bought it somewhere. Then, in several cases, they continue, “We made bologna sandwiches in homeroom for the homeless.”

Then I ask them, “What did you do with the sandwiches?”

“Oh, we gave them to the man who comes in.”

“What did the man do with them?” I respond.

“He took them down there to the homeless.”

“To the city?”

“Yeah, probably.”

Further conversations with multiple students over almost 20 years now have convinced me the city is, to some young people, an anonymous pit somewhere east of Skinker yet not Forest Park or the Cardinals’ ballpark. Comments like these, of course, I intercept and explain why they don’t work. Serving one’s community must reflect genuine care in today’s competitive college application environment.

A truly good college application essay answers not only who you are but also why you are yourself. You don’t have to have all of that figured out yet, but the essay requires deep thinking and serious effort. Answering the why is the most difficult part in any situation, yet produces the best reflection of who you are now and who you may become. Then, using visual examples and positive points to prove what you say is true is essential to producing an essay that offers you your best chance.

Filed Under: Blog, Ladue News Column

February 7, 2019 by changescapeweb Leave a Comment

Communication Conversation: Speaking on TV

This month, I’m training at least two nonprofit spokespersons to be on TV, give speeches, make quick media comments and promote their causes. They realize opportunities, especially on local TV, have increased dramatically, particularly on local morning shows that last hours – their best shot, in my opinion, because there’s a lot of time to fill.

TV producers want guests who are TV-savvy and offer an entertaining and informative segment that leaves them little to no work. So here are some tips that will improve your chances of getting airtime.

1. Have a fresh pitch. Have something new – whether an event, project, policy or fundraiser – that will be of interest. Producers need a reason, and those are of news value.

2. Propose b-roll. B-roll, in essence, is video assisting putting your words into context. For example, if your nonprofit works closely with animals, footage of volunteers working or playing with said animals in some respect can be more visually stimulating than simply watching someone speak into a microphone. Plus, having b-roll available might make a critical difference whether you are selected for inclusion.

3. Be prepared. Anticipate questions the anchors might have, but remember, it’s a conversation, not a speech. Let them talk. It is their show, after all!

4. Have an easy-to-understand “home base message.” Make sure it applies to the widest range of people, which TV stations want for high ratings.

5. Smile and show vitality. Interact with the anchors cheerfully, depending on the topic. Showing your smile may make viewers more receptive to your message and your organization.

6. Arrive early. Arriving early allows a buffer for potential traffic situations, etc. Also, it allows you time to get acquainted with those you’ll be working with. However, don’t be disappointed if anchors don’t envelope you completely with their attention. They are likely preparing to go on the air at any moment, just like you.

7. Leave quietly and don’t expect any thanks. The next minute is on the TV staff’s minds. Don’t feel offended.

8. Follow up. Reach out to those you worked with to thank them for the opportunity.

Summers are typically slow, so now is a good time to propose a spot. When you reach out to executive producers, you’ve got approximately 30 seconds to convince them why your organization should receive inclusion. Show a comfortable, upbeat personality in your voice, don’t be pushy and focus on the public good – and you’ve got a shot.

Filed Under: Blog, Ladue News Column

February 7, 2019 by changescapeweb Leave a Comment

Communication Conversation: Keepsake Issues

We all talk to ourselves, sometimes even out loud, and especially when an issue is important. Studies consistently show that three life changes that may most seriously affect one’s emotional state are the death of a loved one, divorce and moving from a home where one has lived for a long time. Each can prompt vital discussions with oneself.

Selling one’s house is hard, forcing us, in many cases, to confront decluttering and downsizing. The former, some real estate agents practically order by rote, going from room to room saying, “This has to go. That can’t stay there. Change out that carpet.” (This actually happened to me when my husband and I put our house of 28 years on the market last month.) After picking up oneself from feeling like an intern to Meryl Streep’s Devil Wears Prada character, one faces the even tougher job of throwing stuff out; except to oneself, it’s not just stuff.

Downsizing requires letting go of part of one’s personal history, forcing one to constantly ask oneself, “Is this part of my life worth keeping, and if so, how much of it?” It basically divides the accumulations of life between a moving box, a donation and a trash bag. The more emotional one is, the longer the process takes because every little memory can come flooding back.

For example, I found our son’s fifth grade English paper – his first “A.” He and I had struggled through “learning style differences” diagnosed when he was in third grade, then tutors, then working together on homework every night and weekend. The word because was becuz for three years – then he finally got it. Today, at 35, he is in his office as a pricing executive at Walmart headquarters in Bentonville, Arkansas. Can I throw that out? No way.

But I also have to ask myself, what will I ever do with it? And if I keep this one, am I starting a snowball effect that will continue until I’m on my 10th box, including his final 36-page treatise for his MBA? Good thing my husband and I had only one child, rather than three or four, or I’d be paying a storage unit rental bill rivaling our food budget!

Keepsakes can enhance a new life or keep it focused on the past. The combination will be unique for each of us and, I am finding, certainly complex. On the one hand, one would like to be remembered positively by what is saved, yet not be perceived as a pack rat. On the other hand, gone is gone forever.

I decided to keep that fifth-grade paper. Someday, far off, when our son discovers it among our things, he’ll remember the struggle on his own. But realizing I kept it? In my mind, there should always be room in the box for that.

Filed Under: Blog, Ladue News Column

February 7, 2019 by changescapeweb Leave a Comment

Communication Conversation: “Real” News in 2018

It’s tough trying to discern what is and isn’t real journalism in 2018, yet democracy demands a citizen endeavor to be as informed as possible to assume the freedom of educated voting.

Journalism is widely defined. My thoughts are largely shaped by my master’s degree training from the Columbia University Graduate School of Journalism in New York. After that, I was a television news reporter in Detroit, in St. Louis and at CNN in New York City before working 20 years in corporate media training, and nobody ever completely agreed on this topic.

Classically, news should be “new” – something you didn’t know before but now need to know. When I was a news reporter, I always said to myself, “Hey, I’m going to find out what’s going on today while you’re busy at work and tell you on the news tonight.”

Journalists have a responsibility to be honest and fair. A reporter should not go into any story with a preset point of view unless he or she can prove it. We are to be inquisitive about things you want to know. Good journalism should also affect the most people to be relevant. The six “Big C’s” are important: crime, corruption, catastrophe, chaos, competition and color. Then there are the “three H’s”: health, handbag, heart – because we are all concerned about staying alive, having enough money to pay bills and enjoying stories that affect our emotions.

Then, there’s “breaking news” – in my opinion, the most overhyped term on TV news today. Real breaking news is 9/11, a Syrian airstrike, a wildfire, a mass murder, a plane crash. But when a morning cable TV anchor says, “Breaking news! The Fed is considering raising rates in discussions today,” in my opinion, no, that’s not breaking news. That’s just an effort to grab the increasingly short attention span of a public overloaded by news choices in the 24/7 cycle – a TV station versus your phone. The danger of breaking news becoming a cliché is public inaction when a real crisis occurs.

Most of all, journalists should be “explainers of complicated issues,” a phrase Prof. Fred Friendly, the former president of CBS News, had printed on a card he gave to each of his Columbia students. (I still have mine.) But few reporters can do that in 2018. Digging doesn’t break fast enough when you’re running your own camera and have six live shots to fill per day! But the best keep trying.

Filed Under: Blog, Ladue News Column

February 7, 2019 by changescapeweb Leave a Comment

Communication Conversation: Making a First Impression – Fast

Whenever a new client arrives, my first impression occurs in approximately 6 seconds. It happens quickly since it’s part of my job to analyze what an interviewer might think of a client.

The look in a client’s eyes is most important, followed by facial and head movement. Together, they reveal energy, confidence, fear and complex emotions. That’s why I work only one-on-one – because no two people are alike. Since they are seeking coaching, I do not expect them to be polished and interview-ready. Apprehension is normal, so I cordially welcome gently.

When a client makes eye contact, has a real smile and has a head straight-on, it says, “Yes, I’m ready to try.” Those with wandering eyes, though, suggest doubt or reluctance. Add in a blank expression and a head tipped to the side – signifying lack of interest – and all of that could mean “No, not ready … yet.” But all of this just sets the starting bar for what we need to work on for this client’s success.

Next, the handshake and first few words expand that initial impression to 30 seconds. The handshake is critical. A weak, sloppy handshake can leave a range of impressions from fear to boredom to “I don’t think you’re worth it.” None of these impressions is helpful for goals. Conversely, a hard, bone-crushing grip can backfire, revealing nerves or over-ambition and possibly causing real hand pain.

Both types of handshake are especially counterproductive when the interviewer is a younger potential boss of either gender or a senior female potential boss. The younger may think the bone-crusher is dominating. The senior may think the weak, sloppy handshake is an insult. Remember, that “little old lady” on the end chair at the scholarship panel interview may be writing the biggest check! Her generation broke the “glass ceiling,” and she may expect to be respected for it. Thus, a weak handshake, from a man, can seem degrading or, from a young woman, a disappointment. Neither impression gets the scholarship.

The way to go is in the middle. A strong hand, direct eye contact, three shakes, each the same for every interviewer regardless of age or gender, and a smile with curiosity for a new adventure.

One minute in, you’re seated in my office, where impressions grow and change through mutual respect and learning. Gradually, natural gestures come out that show your personality. Good! But never underestimate that first impression. Overcoming it later can be tough. With a good start, the race is always easier.

Filed Under: Blog, Ladue News Column

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